In this episode of the Bioactive Podcast, Dr. Riley Kirk sits down with cannabis research scientist Ben Cleary to unpack groundbreaking research published in Scientific Reports examining THC variability in cannabis flower and what it means for consumers, cultivators, laboratories, and regulators.

If you've ever wondered why the same strain can feel different from batch to batch—or why chasing the highest THC percentage often leads to disappointment—this conversation explains the science behind it.

Ben shares how his team's research demonstrates the natural variability of THC within a single cannabis plant and why reporting one THC percentage may not accurately represent what consumers actually purchase. Together, Riley and Ben discuss the future of cannabis labeling, range-based THC reporting, lab testing variability, terpene science, chemical diversity, and how better education can improve purchasing decisions and consumer trust.

They also explore why aroma may be a better guide than THC percentage alone, how Canada's cannabis industry is beginning to implement THC ranges, the role of laboratory variation in cannabis testing, and what future cannabis packaging could look like as science continues to evolve.

Whether you're a cannabis consumer, cultivator, scientist, budtender, regulator, or simply curious about how cannabis testing really works, this episode offers an evidence-based look at one of the industry's biggest conversations.

CHAPTERS:
00:00 Why THC Labels Fail
01:05 Meet Dr Riley and Ben
01:53 Inside Village Farms Scale
03:46 THC Variability Study Overview
05:27 Single Number Misleads
08:09 Where THC Varies Most
11:17 Range Based Reporting Idea
14:58 Low Dose Access Debate
17:22 Pilot Launch and Survey
18:27 Let Consumers Smell It
19:51 Beyond THC CBD Terpenes
23:44 Lighting and Scale Effects
29:52 Sampling Protocol and Stats
34:17 Lab Testing Trust Issues
35:12 Canada Lab Oversight
36:04 Variability Triad Explained
37:48 Beyond THC Quality Metrics
39:48 Industry Adoption Call
41:48 Why Village Farms Leads
43:55 Next Research Frontiers
45:54 Real World Data Models
47:06 Science Community Stories
49:40 Clinicians Knowledge Gap
53:25 Chemical Diversity Score
54:50 Terpenes Replace Indica
56:44 Simplify Labels for Consumers
58:02 Where to Follow Research
01:00:05 Closing Thanks and BC Invite

Read the Scientific Reports paper discussed in this episode:
https://www.nature.com/articles/s41598-025-06962-2
Connect with Ben Cleary
LinkedIn: https://www.linkedin.com/in/ben-cleary-746b00172/
Village Farms International: https://villagefarms.com/

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