One of the biggest challenges in cannabis today is that consumers are told not to shop based on THC... yet that's often the only meaningful information on the label.
On the latest episode of the Bioactive Podcast, Ben Cleary and I discuss why THC percentages can be misleading, what the latest research reveals about natural THC variability, and how we can give consumers better tools to make informed decisions.
If you've ever wondered: 🌿 Is THC percentage actually reliable? 🌿 Why do products with the same THC feel so different? 🌿 What should I be looking at instead?
...this episode answers those questions.
🎧 Stream the full conversation now on YouTube, Spotify, Apple Podcasts, or wherever you get your podcasts.
This educational podcast is sponsored by @Storz.Bickel — makers of premium dry herb vaporizer devices. Use code Riley10 for 10% off most items.